AgTech innovation simply communicated.
We are start-up junkies dedicated to feeding the world. We focus exclusively on providing strategic communications support to agtech entrepreneurs whose innovation can help improve the global food supply chain today.
Know-How
The agtech segment continues to grow. The convergence of increased pressure on the global food supply chain, global markets fluctuations and shifting consumer dynamics are driving innovation and ultimately on-farm adoption. Competition for sales, investment, and share of voice will be even more challenging this year than last. Now more than ever, startups must communicate their value. We add the compelling story.
Start-Ups
AgTech PR offers startups and scaleups a range of communications and marketing expertise to build a positive brand reputation. Leveraging deep industry expertise, our services allow startups to implement effective programs to engage stakeholders relevant to their stage and scale. Our model is flexible to bring the right resources to deliver positive ROI from the start.
“Having a strong communication strategy and program is essential for ag tech start-ups as they grow and evolve. Jennifer showed a remarkable ability to quickly understand our business model and technology, including our challenges. She helped us develop the foundational tone and direction for our communication activities supporting our business strategy, as well as engage key stakeholders. Jennifer is easy to work with, tenacious towards achieving excellence and has solid critical thinking skills. We look forward to continuing our work with her.”
Venture Capital Firms
A key component to building valuation is a strong brand reputation. AgTech PR works alongside VCs to nurture and grow their portfolio companies on a path to commercialization or acquisition. From marketing to issues management, we understand the nuances and complexities of agriculture - and how to rise above the noise.
“I hired Jennifer to run communications and marketing for our ag tech ventures, FarmLink and MachineryLink. She is a very talented, creative, complete executive who can ‘do it all’ from strategy to aggressive and disciplined execution. Jennifer gets it done!”
Global Industry Leaders
Following massive industry shifts - and heading into what is predicted to be the next shake-up, now is the time for new forms of partnerships and collaborations. To meet global demands for food while responding to climate change and other factors, global agribusinesses are reconsidering their innovation roadmap. We help startups build connections and effectively network.
“I have known Jennifer Goldston for more than a decade. She has the unique combined talent to work side-by-side with leadership to develop and refine communication strategy, and then guide in its execution. Her knowledge of, and contacts within, the ag industry is a valuable resource. Her expertise is truly an attribute as she now advances ag tech, with startups and venture capital partners.”